Game Day and Beyond

NBA team guides

Milwaukee Bucks

Venue and travel guide

Venue and location

Address

1111 Vel R. Phillips Avenue

Source statement; not independently verified.

City

Milwaukee

Source statement; not independently verified.

Notes

Downtown Milwaukee arena, centerpiece of the 30-acre Deer District; also home to Marquette Golden Eagles men's basketball. Owned by Wisconsin Center District, operated by the Milwaukee Bucks

Source statement; not independently verified.

Phone

(414) 227-0504 (Guest Services); guest feedback email guestfeedback@bucks.com

Source statement; not independently verified.

State

WI

Source statement; not independently verified.

Venue name

Fiserv Forum

Source statement; not independently verified.

Zip code

53203

Source statement; not independently verified.

Parking

Cheapest

Metered street parking (free after 6 PM on 5th, 6th and State Streets), free residential street parking a short walk away, and value lots like Isaac's Garage (~$10.99) and Ace Lot (~$12.49)

Source statement; not independently verified.

Guide url

https://www.fiservforum.com/plan-your-visit/directions-parking

Source statement; not independently verified.

Accessible parking

Accessible spaces on Levels 1 and 3 of the 5th Street Parking Structure, first-come, first-served; alert a parking attendant if needed. Accessible spaces also available in other nearby structures

Source statement; not independently verified.

Hours

Varies by event; structures such as the 5th Street Parking Structure open ahead of doors. Rates vary per event; first-come, first-served

Source statement; not independently verified.

Payment

Cashless arena — credit/debit (Visa, Mastercard, Discover, Amex), Apple Pay, Google Pay, prepaid/gift cards; SpotHero/ParkMobile/prepaid for off-site lots

Source statement; not independently verified.

Prepaid

Yes — pre-purchase via Ticketmaster event listings, SpotHero, ParkMobile, and Interstate Parking; reserved spaces available for select events

Source statement; not independently verified.

Prices

Approx. $11–$30+ depending on lot/event. 5th Street Structure ~$11–$20; MVP Lot from ~$13; Ace Lot from ~$12.49; Isaac's Garage from ~$10.99; valet ~$30; metered street ~$1.50/hr

Source statement; not independently verified.

Public transport

MCTS buses and The Hop streetcar serve downtown; recommended to avoid parking competition on sold-out games

Source statement; not independently verified.

Tailgating

N/A — indoor arena (no on-site lots; pre-game gathering occurs in the Deer District plaza/beer garden)

Source statement; not independently verified.

Towing

Parking not permitted at drop-off/pickup zones; vehicles in unauthorized areas subject to ticketing/towing per city rules

Source statement; not independently verified.

Traffic

Juneau Avenue, Vel R. Phillips Avenue, and I-43/Park East corridor near the arena; heavy congestion on Bucks game nights and Deer District events

Source statement; not independently verified.

Types

No on-site arena parking; nearby structures and lots — 5th Street Parking Structure (adjacent, connected via Skybridge), MVP Lot, Ace Lot, MATC Lot, Highland Structure, Brewery Structure, Isaac's Garage, BMO Harris Garage, Milwaukee County Parking Structure, plus metered street parking

Source statement; not independently verified.

Rideshare

Accessibility

Guests with disabilities/mobility needs encouraged to be dropped off on Juneau Avenue near Vel R. Phillips Avenue — closest access to the ADA-accessible BMO East and BMO North entrances

Source statement; not independently verified.

Distance

Short walk (roughly one block) to the main BMO entrances

Source statement; not independently verified.

Lyft dropoff

Highland and Vel R. Phillips Avenues; plus the general drop-off locations above

Source statement; not independently verified.

Lyft pickup

Highland and Vel R. Phillips Avenues (near the Bucks Pro Shop). Lyft is the official rideshare partner of Fiserv Forum and the Bucks

Source statement; not independently verified.

Other services

Taxis and other rideshare services use the same drop-off/pickup point at Highland and Vel R. Phillips Avenues

Source statement; not independently verified.

Peak notes

Demand and surge pricing spike immediately post-game; expect longer waits

Source statement; not independently verified.

Post game tips

Wait out the crowd in the Deer District plaza/restaurants to avoid surge pricing and long lines; use a slightly off-site pickup spot for faster matching

Source statement; not independently verified.

Uber dropoff

Highland and Vel R. Phillips Avenues; also Juneau Avenue near Vel R. Phillips Avenue and Dr. Martin Luther King Jr. Drive between Highland and Juneau

Source statement; not independently verified.

Uber pickup

Intersection of Highland and Vel R. Phillips Avenues (near the Bucks Pro Shop) — general rideshare/taxi pickup point

Source statement; not independently verified.

Wait area

Highland/Vel R. Phillips Avenue area near the Bucks Pro Shop

Source statement; not independently verified.

Public transportation

Airport connection

Milwaukee Mitchell International Airport (MKE) ~7 miles south; connect via MCTS GreenLine bus or Amtrak Hiawatha to Intermodal Station, then transfer/rideshare

Source statement; not independently verified.

App

MCTS app / WisGo, The Hop MKE app, Transit app, Google Maps

Source statement; not independently verified.

Best option

The Hop streetcar (free) for downtown visitors, or MCTS high-frequency bus routes; both avoid parking competition

Source statement; not independently verified.

Bus routes

MCTS High Frequency — GreenLine, 15, 18, 19, 80; Local Service — 31, 33, 34, 57, 81 (Route 33 runs along Juneau Avenue with arena-area stops). Popular access routes also include 14 and 30

Source statement; not independently verified.

Fare

MCTS fare via WisGo card/app (standard adult fare ~$2.00); The Hop streetcar is free to ride

Source statement; not independently verified.

Nearest station

The Hop streetcar (closest stop near Vel R. Phillips Avenue & State Street, a short walk); Milwaukee Intermodal Station (Amtrak) is about 1 mile south

Source statement; not independently verified.

Rail lines

The Hop streetcar (free); a future "M-Line" extension is planned toward the arena

Source statement; not independently verified.

Tips

Combine The Hop with a short walk; check MCTS schedules for late-night service after games; ride free on The Hop

Source statement; not independently verified.

Walking distance

The Hop and nearest bus stops are a short walk (a few blocks) to the arena

Source statement; not independently verified.

Shuttles

Cost

N/A — no official arena shuttle

Source statement; not independently verified.

Dropoff

Designated shuttle drop-off zones near the arena; see event details

Source statement; not independently verified.

Frequency

N/A — no official arena shuttle

Source statement; not independently verified.

Notes

Best transit substitute for shuttle is The Hop streetcar (free) or MCTS buses into downtown

Source statement; not independently verified.

Operator

N/A — no official arena shuttle operator

Source statement; not independently verified.

Park ride

MCTS Park-Ride lots feed downtown bus routes; no arena-specific park & ride

Source statement; not independently verified.

Pickup

Designated shuttle drop-off and pickup locations near the arena (charter/group buses); specifics per event

Source statement; not independently verified.

Routes

No official team-operated game shuttle; Fiserv Forum does not offer bus/shuttle parking. Shuttle drop-off/pickup locations are designated for charter/group buses

Source statement; not independently verified.

Schedule

N/A — no official scheduled shuttle

Source statement; not independently verified.

Bicycles

Rack locations

Complimentary bike parking at street level of the 5th Street Parking Structure (5th Street & McKinley Avenue, adjacent to main vehicle entrance) and in front of the Bucks Pro Shop near Vel R. Phillips & Highland Avenues

Source statement; not independently verified.

Secure

Complimentary racks in lit, attended structure areas; no dedicated locked/valet cage published

Source statement; not independently verified.

Share cost

Arena bike parking is free; Bublr Bikes charged per ride/membership

Source statement; not independently verified.

Share distance

Within a few blocks downtown (e.g., near Old World 3rd St / State St)

Source statement; not independently verified.

Share provider

Bublr Bikes (Milwaukee's bike-share system)

Source statement; not independently verified.

Share station

Yes — Bublr Bikes stations in downtown Milwaukee near the arena/Deer District

Source statement; not independently verified.

Tips

Use the 5th Street Structure racks for the most convenient, sheltered spot near the Skybridge entrance; do not ride bikes on Deer District property

Source statement; not independently verified.

Accessibility

Accessible parking

Accessible spaces on Levels 1 and 3 of the 5th Street Parking Structure (and other nearby structures), first-come, first-served; alert an attendant if needed

Source statement; not independently verified.

Assistive listening

Complimentary assistive listening devices and headphones at the Guest Services Desk (Main Concourse, Section 120); OneCourt tactile device available for guests who are blind/low-vision

Source statement; not independently verified.

Contact

Guest Services Desk (Sections 120/212); (414) 227-0504; guestfeedback@bucks.com; fiservforum.com/accessibility

Source statement; not independently verified.

Dropoff

Juneau Avenue near Vel R. Phillips Avenue — closest access to the ADA-accessible BMO East and BMO North entrances

Source statement; not independently verified.

Elevators

7 guest elevators — northeast corner (by Section 120), southeast corner (by Section 102), and northwest corner (by Section 113); escalators also throughout

Source statement; not independently verified.

Fun fact

Fiserv Forum offers OneCourt tactile devices, ASL interpreters on request, open/closed captioning, adult changing tables, and KultureCity sensory bags — a broad accessibility program

Source statement; not independently verified.

Restrooms

ADA-compliant restrooms throughout; adjustable-height adult changing table in the Wellness Room behind Section 113

Source statement; not independently verified.

Sensory

KultureCity Sensory Inclusive certification — complimentary Sensory Inclusive Bags (noise-cancelling headphones, etc.) and two Sensory Rooms (concourse at Sections 110 and 212)

Source statement; not independently verified.

Service animals

Trained service animals (as defined by ADA) welcome with their handler; pets are not permitted

Source statement; not independently verified.

Wheelchair seating

ADA seating platforms in multiple areas/levels around the arena; companion seating available (up to three companion seats in the same accessible row, based on availability). Complimentary wheelchair escort service from access points to seats

Source statement; not independently verified.

Food and vendors

Cashless

Yes — fully cashless; no cash accepted at box office, concessions, or retail. Cash-to-prepaid-card kiosks available

Source statement; not independently verified.

Craft beer

Extensive local/craft draft selection (Wisconsin breweries); Miller Time Pub & Grill and Michelob ULTRA Express Bar; Milwaukee brewing heritage well represented

Source statement; not independently verified.

Fun fact

At opening, Fiserv Forum debuted the largest center-hung scoreboard in the NBA; concessions emphasize Milwaukee's cheese and brewing culture

Source statement; not independently verified.

Local

Benson's Restaurant Group, Klement's, Canal Street Pizza, Iron Gate, The Laughing Taco, Mac Shack, Mason Street Grill, Miller Time Pub & Grill, Sobelman's, and other Milwaukee partners

Source statement; not independently verified.

Mobile ordering

Yes — in-seat and express mobile ordering via the official Bucks & Fiserv Forum app, powered by Clover from Fiserv; text alerts when ready

Source statement; not independently verified.

Notable stands

Miller Time Pub & Grill, The Laughing Taco, Mac Shack, Canal Street Pizza, Iron Gate, Mason Street Grill, plus the Michelob ULTRA Express Bar and Potawatomi Club premium areas

Source statement; not independently verified.

Outside food policy

No outside food or drink permitted, except pre-approved medications

Source statement; not independently verified.

Parking Apps Accepted

SpotHero, ParkMobile, Ticketmaster (parking), Interstate Parking for nearby lots/structures

Source statement; not independently verified.

Signature food

Wisconsin fried cheese curds (e.g., Sargento/Sobelman's curds) and Wisconsin butter burgers; local brats/hot dogs from Klement's

Source statement; not independently verified.

Vegetarian

Plant-based and vegetarian items available across concessions (rotating menu offerings each season)

Source statement; not independently verified.

Venue history

Architect

Populous and HNTB with Milwaukee firm Eppstein Uhen Architects; general contractor Mortenson Construction; project manager ICON Venue Group

Source statement; not independently verified.

Construction cost

~$524 million (some reports cite up to ~$1.2 billion for the full district); taxpayers contributed ~$250 million; the city sold the land to the team for $1

Source statement; not independently verified.

Famous moments

2021 NBA Finals Games 3 and 6 — Bucks clinched their first title in 50 years July 20, 2021; hosted the 2024 Republican National Convention; 2024 Kamala Harris/Tim Walz campaign rally

Source statement; not independently verified.

Fun fact

Built in the Park East Corridor on land the team bought for $1; "Herb Kohl Way" outside the arena honors the former owner, and the Johnson Controls logo statue outside glows green after every Bucks win

Source statement; not independently verified.

Opened

2018 (officially opened August 26, 2018; first event The Killers concert September 4, 2018; Bucks regular-season home opener October 19, 2018)

Source statement; not independently verified.

Original capacity

~17,500 (17,385 for basketball)

Source statement; not independently verified.

Original name

Opened as Fiserv Forum (known as Wisconsin Entertainment and Sports Center during construction)

Source statement; not independently verified.

Records

Bucks home attendance record 18,412 (February 28, 2020, vs. Oklahoma City Thunder); long franchise home sellout streaks

Source statement; not independently verified.

Retired numbers

Bucks retired numbers include #1 Oscar Robertson, #2 Junior Bridgeman, #4 Sidney Moncrief, #8 Marques Johnson, #10 Bob Dandridge, #14 Jon McGlocklin, #16 Bob Lanier, #32 Brian Winters, #33 Kareem Abdul-Jabbar, plus #16 honored and the 1971 and 2021 NBA Championship banners. (Banners displayed in the upper bowl.)

Source statement; not independently verified.

Venue details

Capacity

17,385 (up to 18,000 for concerts; 15,178 for ice hockey)

Source statement; not independently verified.

Climate

Fully enclosed, climate-controlled indoor arena; total building footprint ~714,000 sq ft with a curved roof evoking Lake Michigan/Milwaukee River water forms

Source statement; not independently verified.

Elevation

~617 ft (downtown Milwaukee elevation); indoor conditioned environment

Source statement; not independently verified.

Levels

Multiple bowl levels (lower bowl, club/mezzanine level, upper bowl) plus suite level

Source statement; not independently verified.

Premium

34 executive suites plus extensive club seating (more club seating than the former Bradley Center), including the Potawatomi Club

Source statement; not independently verified.

Scoreboard

Daktronics center-hung video board — largest center-hung scoreboard in the NBA at the arena's opening

Source statement; not independently verified.

Shared tenants

Marquette Golden Eagles men's basketball (NCAA); hosts concerts, ice hockey (Holiday Face-Off), Harlem Globetrotters, and major events

Source statement; not independently verified.

Surface

Hardwood basketball court; convertible to NHL/NCAA-regulation ice rink and other configurations

Source statement; not independently verified.